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Research and membership retention

Door: Johan Steenbergen

Prijs: € 9.95

Member retention is affected by many different factors. It's not only about good coaching and effective programming, but also things like location, layout of dressing rooms, lighting of areas, complaint procedures, sales and personnel. Member retention is about the overall quality of a fitness centre. Presenting on retention does not immediately mean that every issue is dealt with, at least not completely. Not only do numerous factors play a role in customer retention, but it is also difficult to present for a particular kind of fitness centre. For a low budget club, retention is done differently than at a full service club. This presentation focusses on all kinds of health clubs. Presented at Gymtec (2013) in Tampere (invitation by Finish Helath & Fitness Association). Topic is how simple research can improve your fitness club and increase member retention.