
Innovate or Die?
Door Jan Middelkamp | 13 January 2016 Trends
In his famous book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Christensen points out to an important dilemma in terms of needs for innovation. The most successful companies are successful because they listened to their customers and invested in technologies and products to address the needs of their (future) customers. But these are the same reasons why these companies failed: they listened to their customers and enjoyed the ‘’safe-zone’’ for too long! Sometimes you literally have to Kill the company (read this book of Bodell) before setting up something truly innovative.