Blog

Fitness trends for 2014 still actual?

Door Kelby Jongen | 25 June 2014 Fitness, Trends

Every year there is a list with the new fitness trends for the coming year. The most popular list is coming from the American College of Sports Medicine (ACSM). The research is coming out of 3800 fitness professionals worldwide. 

Physical inactivity is just as dangerous as smoking!

Door Kelby Jongen | 17 June 2014 Fitness

In the book The future of health and fitness, an impressive group of European Professors explain how to get more Europeans active by 2025.  The book is a must-read document to understand the problem of inactivity and the relationship to health and fitness and how to make a plan for improvements. In terms of health, several diseases are discussed like overweight and obesity. The table below shows the huge amount of overweight and obese persons per country.

Virtual is the 2014 fitness trend

Door Peter van der Steege | 16 December 2013 Fitness, Trends

Every year the SGMA investigates fitness trends in the United States of America. Usually, the US is ahead of other parts of the world when in comes to fitness. According to the SGMA, the biggest trend in 2011 was walking for fitness, based on a national survey with 38.742 interviews, completed by 15.038 individuals.

Motivated members in fitness clubs

Door Jan Middelkamp | 08 November 2013 Fitness, Retention

One of the most used key words in the global fitness industry is motivation. But what is motivation? And how can we understand the principles behind motivation? Lets first define three important concepts:

EHFA Retention report 2013

Door Jan Middelkamp | 02 September 2013 Management, News

Every business prospers if it can keep customers loyal for a long time, if not for life. Improving the retention of customers also helps improve the retention of the key staff.

Trends versus Trust

Door Peter van der Steege | 17 June 2013 Trends

The fitness industry is a trendy world. Trends come and go. When you count all the trends that have been launched globally in the last twelve months, you will get lost. Trends help our industry a lot, but there are cons as well.

Boiling frog syndrome

Door Mark Saunders | 17 June 2013 Fitness

When people get older, their level of physical activity and exercise decreases dramatically. An impressive longitudinal study proved that people exercise 55% less comparing the same group on the age of 13 to the age of 27. So inactivity becomes a bigger risk to health when people get older. How come? 

EHFA and BlackBoxFitness.com sign Partnership

18 June 2013 News

EHFA (European Health & Fitness Association, based in Brussels) has started a partnership with BlackBoxFitness.com which went live June 18th 2013.

BlackBoxFitness (BBF) is a global publication platform for fitness professionals, to share practical knowledge and tools with colleques around the globe!

Member retention: multiple perspectives

Door Jan Middelkamp | 14 June 2013 Management

In our industry we often discuss retention. In fact, mostly we refer to member retention. But, we could also discuss employee retention in general or retention of specific groups of employees. For example, from practice in the industry we hear that some clubs have a turnover of sales reps of 200 to 300% per year. Wow!