Jan Middelkamp

Man with Mission
Beckum, Netherlands

Jan graduated from the Academy of Physical Education (Bachelor Degree), Sports, Exercise and Health at Utrecht University (Master in Science Degree), and obtained his Doctors Degree (PhD) in Health Behaviour Change at the Radboud University. He started his career in the fitness sector as a judo teacher and was part of the Dutch National Judo team for many years. Later he became club and franchise manager at Fit-Care, one of the first franchise chains in the Netherlands. At the same time he was a consultant for the HDD Group and responsible for the introduction of Les Mills in the Netherlands and Belgium. Jan was COO of Fitness First in the Netherlands. He became commercial director and shareholder at HDD Group. For three years he was COO and business development director at HealthCity/BasicFit International, a European health club chain with 265 clubs in 7 countries. From 2009 he was the CEO of the HDD Group. Currently, Jan is the CEO of BlackBoxPublishers, Development Director at HDD Group and Board member of EuropeActive (formerly EHFA) in Brussels. He published over 20 books, such as: The state of research in the global fitness industry (2012); Member retention in fitness clubs (2013); The EuropeActive retention reports 2013, 2014, 2015, 2016; EuropeActive's Essentials of Motivation and Behaviour Change (2015); Growing the fitness sector through innovation (2016); Customer engagement and experience (2017) and his thesis The transtheoretical model of behaviour change and exercise behaviour in fitness clubs. His personal mission is growing the body of knowledge in fitness & health! Check out his personal website: www.janmiddelkamp.com

Mijn Bio

Jan graduated from the Academy of Physical Education (Bachelor Degree), Sports, Exercise and Health at Utrecht University (Master in Science Degree), and obtained his Doctors Degree (PhD) in Health Behaviour Change at the Radboud University. He started his career in the fitness sector as a judo teacher and was part of the Dutch National Judo team for many years. Later he became club and franchise manager at Fit-Care, one of the first franchise chains in the Netherlands. At the same time he was a consultant for the HDD Group and responsible for the introduction of Les Mills in the Netherlands and Belgium. Jan was COO of Fitness First in the Netherlands. He became commercial director and shareholder at HDD Group. For three years he was COO and business development director at HealthCity/BasicFit International, a European health club chain with 265 clubs in 7 countries. From 2009 he was the CEO of the HDD Group. Currently, Jan is the CEO of BlackBoxPublishers, Development Director at HDD Group and Board member of EuropeActive (formerly EHFA) in Brussels. He published over 20 books, such as: The state of research in the global fitness industry (2012); Member retention in fitness clubs (2013); The EuropeActive retention reports 2013, 2014, 2015, 2016; EuropeActive's Essentials of Motivation and Behaviour Change (2015); Growing the fitness sector through innovation (2016); Customer engagement and experience (2017) and his thesis The transtheoretical model of behaviour change and exercise behaviour in fitness clubs. His personal mission is growing the body of knowledge in fitness & health! Check out his personal website: www.janmiddelkamp.com

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