Start jij een fitnesscentrum? Kijk dan eens goed naar je businessmodel

Por Johan Steenbergen | 11 October 2014 Gestión

Hoe starten we een fitnesscentrum? Hoe zetten we een product in de markt? Welk houvast hebben we om iets nieuws te ontwikkelen? Wat we ook allemaal bedenken en willen, iets moet levensvatbaar zijn en blijven. De tijd dat een bedrijf of product wordt gezet op de achterkant van een bierviltje is echt iets vanuit het verleden en het getuigt van naïeve romantiek te denken dat in deze tijd dit volstaat. 

How to stay Hydrated

Por Kelby Jongen | 17 August 2014 Food and Health

Many fitness professionals advice clients to drink more water. Why is that so important for the body? What is the role of hydration in the body? And what is a healthy amount to drink? 60% of an adults body weight is water which means that water is the largest substance in the human body.

Food addiction and emotional eating

Por Kelby Jongen | 24 July 2014 Food and Health

A lot of people are struggling with emotional eating. An Internet survey of 17,000 failed dieters (almost 90 percent of whom were women) found that virtually all of them had relapsed because of emotional issues. "We often see clients who are committed to losing weight, but as soon as they get into a fight with their husband or have a bad day at work, they'll run to the fridge to eat snacks. 

How super are super foods actually?

Por Kelby Jongen | 03 July 2014 Tendencias

The science behind super foods: are they really super? The term ‘super food’ has become a popular buzzword in the language of food and health. Why? Because it’s healthy? Super foods give a  positive reaction to the body. They say it can give a healing effect. Super foods are pure and without additional ingredients, that’s why these products are often more expensive.

Fitness trends for 2014 still actual?

Por Kelby Jongen | 25 June 2014 gimnasio, Tendencias

Every year there is a list with the new fitness trends for the coming year. The most popular list is coming from the American College of Sports Medicine (ACSM). The research is coming out of 3800 fitness professionals worldwide. 

Physical inactivity is just as dangerous as smoking!

Por Kelby Jongen | 17 June 2014 gimnasio

In the book The future of health and fitness, an impressive group of European Professors explain how to get more Europeans active by 2025.  The book is a must-read document to understand the problem of inactivity and the relationship to health and fitness and how to make a plan for improvements. In terms of health, several diseases are discussed like overweight and obesity. The table below shows the huge amount of overweight and obese persons per country.

Virtual is the 2014 fitness trend

Por Peter van der Steege | 16 December 2013 gimnasio, Tendencias

Every year the SGMA investigates fitness trends in the United States of America. Usually, the US is ahead of other parts of the world when in comes to fitness. According to the SGMA, the biggest trend in 2011 was walking for fitness, based on a national survey with 38.742 interviews, completed by 15.038 individuals.

Motivated members in fitness clubs

Por Jan Middelkamp | 08 November 2013 gimnasio, Retención

One of the most used key words in the global fitness industry is motivation. But what is motivation? And how can we understand the principles behind motivation? Lets first define three important concepts:

EHFA Retention report 2013

Por Jan Middelkamp | 02 September 2013 Gestión, Noticias

Every business prospers if it can keep customers loyal for a long time, if not for life. Improving the retention of customers also helps improve the retention of the key staff.

Trends versus Trust

Por Peter van der Steege | 17 June 2013 Tendencias

The fitness industry is a trendy world. Trends come and go. When you count all the trends that have been launched globally in the last twelve months, you will get lost. Trends help our industry a lot, but there are cons as well.

Boiling frog syndrome

Por Mark Saunders | 17 June 2013 gimnasio

When people get older, their level of physical activity and exercise decreases dramatically. An impressive longitudinal study proved that people exercise 55% less comparing the same group on the age of 13 to the age of 27. So inactivity becomes a bigger risk to health when people get older. How come? 

EHFA and sign Partnership

18 June 2013 Noticias

EHFA (European Health & Fitness Association, based in Brussels) has started a partnership with which went live June 18th 2013.

BlackBoxFitness (BBF) is a global publication platform for fitness professionals, to share practical knowledge and tools with colleques around the globe!

Member retention: multiple perspectives

Por Jan Middelkamp | 14 June 2013 Gestión

In our industry we often discuss retention. In fact, mostly we refer to member retention. But, we could also discuss employee retention in general or retention of specific groups of employees. For example, from practice in the industry we hear that some clubs have a turnover of sales reps of 200 to 300% per year. Wow!